AdWords Tips Blog

If you’re selling a product or service, you don’t want people finding your ad if they’re searching for free products or services. This should go without saying, but do a few searches and you will see people wasting these searches. Use the word ‘free’ in your campaign global negatives if that is the case. You [...]

The landing page is the page that the person who clicked on your ad will see when they come through to visit your website from the AdWords ad. Don’t use your homepage as your landing page unless it deals only with selling the product you’re advertising and has a high quality score for that product. [...]