Using Global Negatives

Thu, 03 Nov 2011 16:30:52 +0000

If you’re selling a product or service, you don’t want people finding your ad if they’re searching for free products or services. This should go without saying, but do a few searches and you will see people wasting these searches. Use the word ‘free’ in your campaign global negatives if that is the case. You can also use this for other words you don’t want to turn up for, not just for free. Also keep in mind using negative keywords is especially important if you’re using broad matching.

Optimize Your Landing Page

Thu, 03 Nov 2011 16:18:48 +0000

The landing page is the page that the person who clicked on your ad will see when they come through to visit your website from the AdWords ad. Don’t use your homepage as your landing page unless it deals only with selling the product you’re advertising and has a high quality score for that product. For instance, if you’re selling baseballs, have a landing page for sports then that is not as relative as if you sent them directly to the page that is selling baseballs.

AdWords Tips Blog

Using Global Negatives

Optimize Your Landing Page